Patrice DAVID
Driving License
Paris area France
Professional Status
Project initiator
Available
About Me
I Like
• Meet, with enthusiasm,
customer needs, it’s a source of
great satisfaction
• Developing new markets,
adapt myself, exchange,
, going from nothing to everything
• Share with different people,
motivate & transmit, give me
the energy
• Work effectively within a team &
ability of function autonomously
• Meet, with enthusiasm,
customer needs, it’s a source of
great satisfaction
• Developing new markets,
adapt myself, exchange,
, going from nothing to everything
• Share with different people,
motivate & transmit, give me
the energy
• Work effectively within a team &
ability of function autonomously
Product Marketing & Communication & Business Development Director
Apple Computer France
September 1995
to October 2001
Full-time
Les Ulis
France
- Defined & Managed product (Hardware & Software) / service mix
- Leading sales and communications initiatives (internal and external).
- Served on executive committee
Detailed Description
- Steered Lead Generation & digital campaigns. Launched in 1998 iMac & iBook products (370 Journalists)
- Developed communications infrastructures, plans & PR activities. Spokesperson to press (TF1, Canal+)
- Provided effective communications strategies, advises & support to Chief Executives, Boards & internal
- Supporting & training Salesmen (33 peoples) & Channel (Resellers, Carrefour) to objectives (2001, +15%)
- Coordinated partnerships (France Telecom & Nokia for a GSM data solution, 20% increase in Laptop Sales)
- Led campaigns, prices & elaborated budget (€ 100K /Q). Forecasted sales (2001, € 350m turnover)
Company Description
Subsidiary of Apple Inc. - USA
Computers, software, services & consumer electronics
AAPL
14 000 employees (150 in France)
Turnover: $5 Billions (France was +/- 10%)
Computers, software, services & consumer electronics
AAPL
14 000 employees (150 in France)
Turnover: $5 Billions (France was +/- 10%)
Company website